#InBedWithBloggers: Design Monarchy

Coming out of our recent blog articles, as well as Facebook post, you would be aware of the fact that Sanders included Design Monarchy and our blog, The Design Tabloid, into the circle of bloggers for the collaborative #Inbedwithbloggers campaign.

It all started a good couple of months back with Sanders hosting all the bloggers at their Salt River Showroom. Largely with a view of not only kicking off this campaign, but to introduce us to their products and services. The company tag line “Softer side of German Engineering” is just so true. There was a time in the 90’s when I worked for an upmarket bed linen company & through this learnt to appreciate the value of good sheets, duvet covers and moreover, how important it is to have a good duvet inner. Sanders do make outstanding duvet inner. Okay – I know what you are thinking – “bet it costs an arm and a leg, like anything that is of a high quality”. Whereas, truth be known – I found that because they have a large range on offer, there are many affordable lines to be had.

Now – onto Design Monarchy’s turn to produce the bed for the month of November. As you would have seen, the previous bloggers had some seriously inspirational and creative beds going on there. Different styles, different themes.

Our theme (for want of a better description) was going to be something bright and happy. Something fresh, carrying hints of what has become our signature style – somewhat classical, yet hints of quirky and trendy. Marica punted the colour yellow as the bright, fresh and summery element, particularly since tones of yellow have made headlines again. With that as our foundation, we decided that we would like to combine those colours with some of the colours to be had in the Sanders range of linen – white, light and dark grey.

Naturally, since metals have managed to retain their “hot stuff” trendiness – as well as being along the yellow spectrum – we brought in Hoi P’loy light fittings, bulbs and colourful cords. I am a huge fan of Hoi P’loy and their old school Edison light bulbs and we were thrilled when they agreed to join in as sponsors.

We were scratching our heads for a local creative from whom to source the yellow cushions, when it dawned on both of us, that Touchee Feelee has the perfect colour range in dreamy watercolour designs. From their range we collected yellow and grey toned scatter cushions. Yummy stuff. At the time of selecting the patterns, Rugby World Cup was the fever to be had. I noticed she had a cushion cover with a Springbokkie pattern and we threw those quirky little numbers into the fray as well – just to support The Bokke.

Robert Thomson supplied us with a gorgeous Scandi rug and punchy Eames-style chair. Hertex Fabrics was kind enough to lend us one of their stunning new barrel bags – I adore the smoky tie-dye design. We also pilfered loads of their fabric samples which we included in our styled scene for a bit of added interest.

To all parties – many thanks for making it possible!

All told, I was satisfied with our #Inbedwithbloggers window display production. Hope you like. Let us know what you think! Take a peek at our Facebook page to see all images of our Sanders shoot.

P.S. Want a bed as beautifully styled as this one? You can make this look your own – next week we will be posting an itemised “Get the Look” article. Keep your eyes peeled…

#InBedWithBloggers

Earlier this year Sanders South Africa launched an innovative marketing campaign in collaboration with SA Décor & Design.

Sanders invited various South African interior and décor bloggers to figuratively “get into bed with them”. Each blogger was designated a specific month in which they will create a bedroom scene in the store window of the Sanders showroom located at 33 Salt River Road.

Sanders has graciously given the bloggers carte blanche use of their gorgeous range of linen as a foundation to dress the display bed. The bloggers can then add in and layer various sourced products and décor items to create their own unique bedroom arrangement.

We are thrilled to announce that we here at The Design Tabloid will be dressing the Sanders bed in the month of November. Rose has already sourced some gorgeous products from local creatives and suppliers that we will use to complete our window display. We will share the finished product with you soon – so keep you eyes peeled!

In anticipation of our little bedroom setup here are some of the past #InBedWithBloggers styled beds:

Sanders #InBedWithBloggers - House & Leisure

The very first #InBedWithBloggers bed was styled by the House and Leisure team in May.

Sanders #InBedWithBloggers - Misi Overturf

June’s bed was created by Misi Overturf, creative consultant and the blogger behind for the love of beautiful things (Bthings). You can read more about Misi’s bed: here.

Sanders #InBedWithBloggers - SA Decor & Design

Marcia Margolius of SA Décor & Design teamed up with Blankets and Weaves to fashion July’s bed. You can read more about it: here.

Sanders #InBedWithBloggers - Dylan Thomaz

The August bed was curated by Dylan Thomaz using these gorgeous bbellamy&bbellamy textiles. You can find out more about the August bed: here.