Decorex Cape Town 2016: An Unpopular Opinion

Quick note of indemnity – this is a longer than usual read. Wanna run over to the kettle to make a cuppa quickly? Otherwise – here we go.

Decorex-Cape-Town-2016

The 2016 Decorex Cape Town Expo happened in the beginning of May. To be honest, I have been dragging my feet since then to write my report back on it. However, a survey that I have just completed with feedback to the organizers of the Expo has jerked me out of my state of numbness. I wanted to take my time in this post, allowing what I experienced at the Expo to integrate properly so that I could write this article from a place of sincerity. I don’t really want to give negative feedback or get into that hyper judgemental and critical space. What would that benefit anyone?

So, very briefly, Marica and I were not wildly enthusiastic about attending the Decorex Expo. I guess our experience of it over the past 2 years is what was at the heart of this reluctance. We were however, offered the opportunity to attend as members of the Trade, and I felt we should go have a look-see.

Expectations versus Reality:

A few realisations have subsequently dawned on me. There is no doubt in my mind, that when you go to the exhibition under such a cloud of negative expectation, that is exactly what you get. During the time we walked the Expo, my disappointment just took on larger proportions, so much so that I lost sight of some of the “loveliness” that was actually happening around me. It is all wrapped up in a neat little parcel labelled ‘Expectations & Desires”…

Decorex is NOT Design Indaba:

Expectation/Desire Number 1: Expecting Decorex to be comparable to Design Indaba Expo (sadly that expo died an untimely death in my view). This particular Decorex Expo made it quite apparent to me, that they were two different animals. Decorex seems to have morphed into more of a Lifestyle Expo, while Design Indaba was a very pure design-orientated expo. My earliest and past experiences of Decorex were that of being more interior design & decorating orientated.

Show Me Something New:

Number 2: The desire to see new trends on display, new products that we haven’t encountered before and fresh creative talent showing off their craft… all went unanswered.

Out-Of-The-Box Interiors, Please:

Number 3: A desire to see a greater variation of experienced creative talent and designers, revealing unique interiors – showing how it can be done.

There is more, but I will stop at this point.

Striding out of the CTICC under this cloud of disappointment, I somehow felt that it was my expectations that was the root of my disappointment rather than the Expo itself. I decided to rather turn this around into a more positive take away. Slowly I recounted those exhibition stands that did make an impression on me. Those that remain top of mind are:

Some Decorex 2016 WOW Factors:

Decorex-Cape-Town-2016-(7)

Mr. Price Home: Wow, I think that I might well have awarded them for their display. They took the winter theme and ran with it. Included were many contemporary decorative elements, which were set out in such an inspiring, easy to read, replicable way. All very affordable at that. Let’s face it – Mr. P Home’s retail store layouts are anything but inspiring. Functional – yes, but inspiring – no! Guess that is why they took me totally by surprise.

Decorex Cape Town 2016 (3)

Naturally, because I am a huge fan of colour and Plascon Spaces / Colour Forecast, I was enamoured by their stand. Nothing short of total eye pleasure and delight. They tell the story of trending colours effortlessly.

Decorex Cape Town 2016 (4)

 

While on the matter of colour, the other striking colourful display was the 100% Design South Africa preview called Picture Africa at the 100% Textile pavilion. The vibrant African textile designs with its African Pop Culture flavour were stunning. That ticked the “new and fresh” box for me. I hope it gains huge traction so that the visual effects that South Africans designers can produce will spread far and wide.

Decorex Cape Town 2016 (2)

The other big “wow factor” at the Expo was the incredibly well designed kitchen from The Kitchen Studio. The kitchen was unlike what I have encountered before (possibly, because we have not been into too many kitchen designs of late). Inspirational stuff indeed.

Milestone Kitchens - Kitchen in a Cupboard

Milestone Kitchens was another in the kitchen genre that stood out. They manufacture compact kitchens, aptly named “Kitchen in a Cupboard“, for small studio spaces. I believe that this company has identified a growing niche market, since apartments are being built smaller and smaller. Plus the price tags were do-able, so you are sure to get a bang for your bucks. Milestone Kitchens even won the “Best Innovative Product” award for their Kitchen in a Cupboard at Cape Town Decorex 2016.

Of course, there were many other exhibitors, but somehow they just did not manage to stand out in the crowd. Ultimately, for me that is the defining factor that makes a difference. There are huge numbers of feet that go through the Expo. It is so crowded in there that sometimes even the well-known designers and producers get lost in the crowd.

Decorex Cape Town 2016 (1)

Dorothy Van Der Riet was one such. I was so looking forward to seeing this well-known Jozi Interior Designer’s work. It was however too crowded and what I saw did not impress. I was expecting vibrant and unique from her. Maybe I would have been impressed had I been able to move in closer. On the other hand, that defeats the “MAKE A STATEMENT!” objective. FIRST IMPRESSIONS DO COUNT.

Decorex Has a Strong Commercial Vibe:

That said, there are some that stayed top of mind for the wrong reasons. Most of the Man Caves were completely uninspiring, lacked innovation and creative dynamics. It was too commercially driven me thinks. There was also a much bigger than normal art display, but largely it was a commercial for my taste. As a designer, it just does not inspire.

I believe that the public should be exposed to a far larger variety of decorated exhibition stands, less commercial stuff and more design stuff. What about Decorex reeling in some interior designers and decorators to present various contemporary interpretations of a variety of interior styles. Interpretations, which will leave the viewer feeling that the pages of the décor magazines are being experienced in real time.

This year saw the talented Mr. Adriaan Lochner doing just that by showcasing a beautiful blue and white interior scene of what I term “the Condé Nast Home Interior Style” – contemporary, yet timeless and classical. It is something he does almost effortlessly and so well. However, Decorex CT has seen that kind of interior before. I want more! I want different! I want edgy and unique.

There is a market out there is filled with a new generation of buyers and clients that needs to be catered for more vigorously. The money power is changing hands as we speak. The baton is being passed over to the 30 something’s. The exhibitions should be an answer to their interior needs.

Cape Town Needs a Trade-geared Design Show:

I feel that unless design and lifestyle exhibitions in Cape Town gets a bit more edgy, we are going to go stale, remain stuck in what is current, instead of being ahead of the game. We lack that edgy Jozi energy and going stale without even knowing it, happens in a blink of an eye for Cape Town. After all, we are known for being chilled – bit to chilled maybe. We have HUGE design talent and amazingly forward-thinking creatives in Cape Town – there is no need for exhibition staleness to set in.

Other than the weak Homemakers Expo, Decorex is basically all that we have left in C.T. in terms of design and lifestyle exhibitions. We have to remember that expos act as a vibrant point of reference to the buying public. We need less same ole, same ole, and more edgy, vibey and entertaining interiors scenes.

So, by all accounts, it seems that I will have to take myself off to Jozi in order to experience something that may come closer to my expectations and desires. I am thinking of doing Inspire Trade Show, as well as Rooms on View.

Images via Decorex Facebook Page.

Did you pay Decorex Cape Town 2016 a visit? What did you think of it? Were you delighted, dazzled and entertained? Or were you disappointed?

Good Housekeeping SA - Cover

Review: Good Housekeeping Magazine SA

Good Housekeeping SA - Cover

The next time you are standing in front of the rack displaying magazines at the supermarket or bookstore, take time our to meet the new kid on the block Good Housekeeping Magazine (SA).

Yes the Good Housekeeping mag has come to our shores at last.  It might be the new kid on the block in terms of South African mags, but it is an internationally recognized superbrand which was first launched in 1885 – you heard right!  Wrap you brain around that one – 126 years ago! With more than 30 million readers across the globe. In fact in the very first issue, there is a double page spread showing you exactly the countries it is to be found in.

As I write this I am reminded of a comical local TV ad about a man that is a company’s 1 millionth client. He is being interviewed as such and the TV presenter asks him “what took you so long?” Echoing my sentiments exactly – I so enjoyed reading this GH (shortened version of name) I too have to say “what took you so long to get to SA?”

It is not specifically an interiors magazine, although it naturally has a very good décor section and pages with all sorts of gorgeous décor goodies to buy from SA retail outlets. To quote the editor Sally Emery, “It is targeted at women exactly like you and me – women with full, busy lives, who are looking for smart, easy, affordable (and fun) solutions to all the challenges life throws at us.” Having read the GH from cover to cover, I could not sum the content and mission up any better – it is as she said it.

The various sections /categories of the GH are all titled with a wonderful play on the word “GOOD”. There is “Good Choices” – good buying options shared; “Good Looks” – which deals with beauty & fashion; “Good Buzz” – insights into home, family, celebs etc; “Good Advise”- expert advise on different aspects of life; “Good Enough Housekeeping” – fun ideas, short cuts, step-by-step solutions and then lastly “Good Health” – speaks for itself.

In the Good Enough section you will meet our favourite local blogger, Vicki Sleet from I Want That. Vicki, who is also Good Housekeeping’s Lifestyle Editor, heads the lifestyle advice column called “Ask Vicki” for all house-care tipe questions. Well done Vicki!

On the cover of this first issue is none other than Heidi Klum who after 4 children still looks like so slim, trim and beautiful. There is a fab interview with her in the Good Buzz section.

What do I fancy most about this mag and in particular this issue? For starters, I don’t do bikinis anymore and was so chaffed to find an article showing full length bathing costumes and helpful hints as to what to look for when buying. Then the “101 wonders / magic must haves” – clever buys with awesome images.  I cannot actually single out anymore because the mag is jam packed with loads of interesting tips and features.

They are equally as active online. You will find loads of competitions on their website. Stay updated & interactive with them on Facebook and Twitter.  Marica and I have just had the fun-est time entering the entire lot of FAB competitions online. Get in there quick peeps – it anything from an iPad and appliances to picnic baskets and a nature reserve weekend! I have read the book “Elephant Whisper” and want nothing more than to go hang out with them ellies in Thula Thula. The iPad – okay, between Marica and I may the best woman win (hopefully).

Will I buy it again – yes I definitely will. After battling to find a Mag that I could settle into for years now (other than décor mags) I think I have found my everyday gals mag.

Happy reading all – until the next time, Yours in service to interiors.

Quick Tips - Decor Diva - The Design Tabloid

Introducing Quick Tips

Quick Tips - Decor Diva - The Design Tabloid

Introducing “Quick Tips“, a collection of lifestyle tips & tricks – anything from arranging your bedroom scatter cushions to removing grass stains form a white sofa. We’ll post them as we think of them, adding a couple every week.

We need you! What is you favourite lifestyle tip or nifty trick? Maybe an old folk remedy or “boereraat”? Tell us about it!

Since our first Décor Dictionary entry was Feng Shui we thought it best to make our first ever Quick Tip also Feng Shui related. So, without further ado; Quick Tip numbero uno:

#1   Feng Shui does not do clutter. It is a no-no!!  Think of it this way, clutter hampers the flow of energy. So get out there and as Nike says ‘just do it’. To avoid getting bored while you de-clutter – take it on in bite sizes.