Decorex Cape Town 2016: An Unpopular Opinion

Quick note of indemnity – this is a longer than usual read. Wanna run over to the kettle to make a cuppa quickly? Otherwise – here we go.

Decorex-Cape-Town-2016

The 2016 Decorex Cape Town Expo happened in the beginning of May. To be honest, I have been dragging my feet since then to write my report back on it. However, a survey that I have just completed with feedback to the organizers of the Expo has jerked me out of my state of numbness. I wanted to take my time in this post, allowing what I experienced at the Expo to integrate properly so that I could write this article from a place of sincerity. I don’t really want to give negative feedback or get into that hyper judgemental and critical space. What would that benefit anyone?

So, very briefly, Marica and I were not wildly enthusiastic about attending the Decorex Expo. I guess our experience of it over the past 2 years is what was at the heart of this reluctance. We were however, offered the opportunity to attend as members of the Trade, and I felt we should go have a look-see.

Expectations versus Reality:

A few realisations have subsequently dawned on me. There is no doubt in my mind, that when you go to the exhibition under such a cloud of negative expectation, that is exactly what you get. During the time we walked the Expo, my disappointment just took on larger proportions, so much so that I lost sight of some of the “loveliness” that was actually happening around me. It is all wrapped up in a neat little parcel labelled ‘Expectations & Desires”…

Decorex is NOT Design Indaba:

Expectation/Desire Number 1: Expecting Decorex to be comparable to Design Indaba Expo (sadly that expo died an untimely death in my view). This particular Decorex Expo made it quite apparent to me, that they were two different animals. Decorex seems to have morphed into more of a Lifestyle Expo, while Design Indaba was a very pure design-orientated expo. My earliest and past experiences of Decorex were that of being more interior design & decorating orientated.

Show Me Something New:

Number 2: The desire to see new trends on display, new products that we haven’t encountered before and fresh creative talent showing off their craft… all went unanswered.

Out-Of-The-Box Interiors, Please:

Number 3: A desire to see a greater variation of experienced creative talent and designers, revealing unique interiors – showing how it can be done.

There is more, but I will stop at this point.

Striding out of the CTICC under this cloud of disappointment, I somehow felt that it was my expectations that was the root of my disappointment rather than the Expo itself. I decided to rather turn this around into a more positive take away. Slowly I recounted those exhibition stands that did make an impression on me. Those that remain top of mind are:

Some Decorex 2016 WOW Factors:

Decorex-Cape-Town-2016-(7)

Mr. Price Home: Wow, I think that I might well have awarded them for their display. They took the winter theme and ran with it. Included were many contemporary decorative elements, which were set out in such an inspiring, easy to read, replicable way. All very affordable at that. Let’s face it – Mr. P Home’s retail store layouts are anything but inspiring. Functional – yes, but inspiring – no! Guess that is why they took me totally by surprise.

Decorex Cape Town 2016 (3)

Naturally, because I am a huge fan of colour and Plascon Spaces / Colour Forecast, I was enamoured by their stand. Nothing short of total eye pleasure and delight. They tell the story of trending colours effortlessly.

Decorex Cape Town 2016 (4)

 

While on the matter of colour, the other striking colourful display was the 100% Design South Africa preview called Picture Africa at the 100% Textile pavilion. The vibrant African textile designs with its African Pop Culture flavour were stunning. That ticked the “new and fresh” box for me. I hope it gains huge traction so that the visual effects that South Africans designers can produce will spread far and wide.

Decorex Cape Town 2016 (2)

The other big “wow factor” at the Expo was the incredibly well designed kitchen from The Kitchen Studio. The kitchen was unlike what I have encountered before (possibly, because we have not been into too many kitchen designs of late). Inspirational stuff indeed.

Milestone Kitchens - Kitchen in a Cupboard

Milestone Kitchens was another in the kitchen genre that stood out. They manufacture compact kitchens, aptly named “Kitchen in a Cupboard“, for small studio spaces. I believe that this company has identified a growing niche market, since apartments are being built smaller and smaller. Plus the price tags were do-able, so you are sure to get a bang for your bucks. Milestone Kitchens even won the “Best Innovative Product” award for their Kitchen in a Cupboard at Cape Town Decorex 2016.

Of course, there were many other exhibitors, but somehow they just did not manage to stand out in the crowd. Ultimately, for me that is the defining factor that makes a difference. There are huge numbers of feet that go through the Expo. It is so crowded in there that sometimes even the well-known designers and producers get lost in the crowd.

Decorex Cape Town 2016 (1)

Dorothy Van Der Riet was one such. I was so looking forward to seeing this well-known Jozi Interior Designer’s work. It was however too crowded and what I saw did not impress. I was expecting vibrant and unique from her. Maybe I would have been impressed had I been able to move in closer. On the other hand, that defeats the “MAKE A STATEMENT!” objective. FIRST IMPRESSIONS DO COUNT.

Decorex Has a Strong Commercial Vibe:

That said, there are some that stayed top of mind for the wrong reasons. Most of the Man Caves were completely uninspiring, lacked innovation and creative dynamics. It was too commercially driven me thinks. There was also a much bigger than normal art display, but largely it was a commercial for my taste. As a designer, it just does not inspire.

I believe that the public should be exposed to a far larger variety of decorated exhibition stands, less commercial stuff and more design stuff. What about Decorex reeling in some interior designers and decorators to present various contemporary interpretations of a variety of interior styles. Interpretations, which will leave the viewer feeling that the pages of the décor magazines are being experienced in real time.

This year saw the talented Mr. Adriaan Lochner doing just that by showcasing a beautiful blue and white interior scene of what I term “the Condé Nast Home Interior Style” – contemporary, yet timeless and classical. It is something he does almost effortlessly and so well. However, Decorex CT has seen that kind of interior before. I want more! I want different! I want edgy and unique.

There is a market out there is filled with a new generation of buyers and clients that needs to be catered for more vigorously. The money power is changing hands as we speak. The baton is being passed over to the 30 something’s. The exhibitions should be an answer to their interior needs.

Cape Town Needs a Trade-geared Design Show:

I feel that unless design and lifestyle exhibitions in Cape Town gets a bit more edgy, we are going to go stale, remain stuck in what is current, instead of being ahead of the game. We lack that edgy Jozi energy and going stale without even knowing it, happens in a blink of an eye for Cape Town. After all, we are known for being chilled – bit to chilled maybe. We have HUGE design talent and amazingly forward-thinking creatives in Cape Town – there is no need for exhibition staleness to set in.

Other than the weak Homemakers Expo, Decorex is basically all that we have left in C.T. in terms of design and lifestyle exhibitions. We have to remember that expos act as a vibrant point of reference to the buying public. We need less same ole, same ole, and more edgy, vibey and entertaining interiors scenes.

So, by all accounts, it seems that I will have to take myself off to Jozi in order to experience something that may come closer to my expectations and desires. I am thinking of doing Inspire Trade Show, as well as Rooms on View.

Images via Decorex Facebook Page.

Did you pay Decorex Cape Town 2016 a visit? What did you think of it? Were you delighted, dazzled and entertained? Or were you disappointed?

Road To Design Indaba 2015!

“It’s that time of the year again! The Design Indaba Expo, South Africa’s premier showcase of high-end design and homegrown wares, starts this Friday!”

Rose and I are super excited and geared for the Design Indaba Festival 2015 – that right this year they have dubbed it a “festival”… and what a delicious festival of creativity it is!

The brilliant FilmFest kicked off the official Indaba festivities last Friday and the Conference and Simulcast start tomorrow. Then on Friday the doors will be thrown wide open to welcome the public to the amazing eye-candy experience that is the Expo.

Oh, and don’t forget the music – if you want some local head-bopping, hip-swaying, foot-tapping entertainment the Design Indaba music circuit will be grooving from 25 to 27 February.

The Design Tabloid has, like the previous 3 years, received media accreditation for the 2015 Indaba and we will not only be attending the Expo but also the Conference Simulcast! Lucky, lucky ladies we are!


 “Dubbed ‘the Conference on Creativity‘, the Design Indaba Conference is all about how design, creativity and innovation can positively impact the world. In 2013 the likes of Creative Review editor Patrick Burgoyne said it is ‘perhaps the best design conference in the world‘”


I sure I will get all lyrical about the conference yet again… it blows my mind consistently every year! It’s THE not-to-be-missed creative inspiration event of the year. Be sure to check our Twitter & Facebook feeds during this period as we will endeavour to post regular little snippets of our conference experience!

Now, this year’s EXPO promises to be even bigger, cementing the platform’s position as the go-to destination for taking the pulse of South African creativity. To get you all psyched for this year’s Indaba here is some highlights from the horse’s mouth…


“For 28 hours, over three days next weekend (Friday 27 February to Sunday 1 March) the Cape Town International Convention Centre will be abuzz with things to see, do, experience, make, create, shop, eat – it’s the ultimate inspirational indulgence.”


 Design Indaba Expo’s distinguishing characteristics are two-fold: it showcases exceptional design across all the creative disciplines (from architecture to jewellery design, fashion, visual art, craft, industrial design and everything in between); and it sets an exceptionally high professional standard. More than 400 exhibitors will be strutting their creative stuff this year at the Expo. The always-popular Emerging Creatives platform again promises to bear testament to the scope of ingenious young designers in South Africa

I also can’t wait to see this year’s MBOISA (Most Beautiful Object In South Africa) nominations in the flesh (you can take a peek at the nominees: here). Then there is the fashion shows, delicious food & pop-up restaurants, workshops, talks, and much, much more….


Design Indaba EXPO at the Cape Town International Convention Centre

  • Friday 27 February: 10:00 – 20:00
  • Saturday 28 February: 10:00 – 20:00
  • Sunday 1 March: 10:00 – 18:00

EXPO Tickets available at the door or through Computicket

  • Adults: R80
  • Pensioners and students: R60
  • Scholars (Ages 10 – 18): R45
  • Children under 10: Free