It is that time of the year again; Decorex Cape Town 2017 is just a stone’s throw away. The lifestyle expo will kick off on Thursday the 27th of April 2017 at the CTICC and conclude on Sunday the 3rd.
If you have been wondering what to expect from this year’s expo here are a few anticipated highlights as suggested by the Decorex team:
WHAT TO EXPECT AT DECOREX CAPE TOWN 2017…
“In line with the 2017 theme, ‘Make your space your living dream’, visitors to South Africa’s premier décor, design and lifestyle exhibition will be immersed in natural fabrics, revitalising tones and quality products all centred around a vision of reclaiming a space of sanctuary, disconnected from the relentless noise and distraction of the modern world.
Cape Town, which leads the way in décor excellence nationwide, can expect to see only the highest quality products and décor set to international standard, as well as the country’s most creative designers who will be showcasing the latest trends.
Visitors can interact with the country’s top designers where the latest trends will be accessibly featured in a variety of room settings. The Decorex Designer Spotlight will showcase the work of iconic Cape Town designer Dylan Thomaz while stylish living ideas can be picked up at the Decorex Trend House.
The Decorex SA Trend House is a project which gives the audience a visual representation of how the 2017 trends can be realised in any living space by creating a home using carefully selected @home furnishings.
Anyone looking for a change in hue can visit the Plascon stand where the highly anticipated 2017 colour forecast will be revealed. And for the latest in international-level kitchen products and appliances, visitors are invited to the Franke Kitchen Trend Project where four local kitchen designers will compete to create the ultimate ‘Simplicity in Design’ kitchen.
Adding value to the home with insightful décor and gardening tips is the not-to-be-missed Builders DIY Theatre. Leaders in the DIY industry, as well as a number of celebrity speakers, will share advice on home and garden revamping, general improvements and fix-ups with live demonstrations throughout the four-day exhibition.”
Decorex Cape Town
Date: 27 – 30 April 2017
Time: 10am – 6pm daily
Ticket prices: Adults: R95, Pensioners: R85, Children under 12: R20
Quick note of indemnity – this is a longer than usual read. Wanna run over to the kettle to make a cuppa quickly? Otherwise – here we go.
The 2016 Decorex Cape Town Expo happened in the beginning of May. To be honest, I have been dragging my feet since then to write my report back on it. However, a survey that I have just completed with feedback to the organizers of the Expo has jerked me out of my state of numbness. I wanted to take my time in this post, allowing what I experienced at the Expo to integrate properly so that I could write this article from a place of sincerity. I don’t really want to give negative feedback or get into that hyper judgemental and critical space. What would that benefit anyone?
So, very briefly, Marica and I were not wildly enthusiastic about attending the Decorex Expo. I guess our experience of it over the past 2 years is what was at the heart of this reluctance. We were however, offered the opportunity to attend as members of the Trade, and I felt we should go have a look-see.
Expectations versus Reality:
A few realisations have subsequently dawned on me. There is no doubt in my mind, that when you go to the exhibition under such a cloud of negative expectation, that is exactly what you get. During the time we walked the Expo, my disappointment just took on larger proportions, so much so that I lost sight of some of the “loveliness” that was actually happening around me. It is all wrapped up in a neat little parcel labelled ‘Expectations & Desires”…
Decorex is NOT Design Indaba:
Expectation/Desire Number 1: Expecting Decorex to be comparable to Design Indaba Expo (sadly that expo died an untimely death in my view). This particular Decorex Expo made it quite apparent to me, that they were two different animals. Decorex seems to have morphed into more of a Lifestyle Expo, while Design Indaba was a very pure design-orientated expo. My earliest and past experiences of Decorex were that of being more interior design & decorating orientated.
Show Me Something New:
Number 2: The desire to see new trends on display, new products that we haven’t encountered before and fresh creative talent showing off their craft… all went unanswered.
Out-Of-The-Box Interiors, Please:
Number 3: A desire to see a greater variation of experienced creative talent and designers, revealing unique interiors – showing how it can be done.
There is more, but I will stop at this point.
Striding out of the CTICC under this cloud of disappointment, I somehow felt that it was my expectations that was the root of my disappointment rather than the Expo itself. I decided to rather turn this around into a more positive take away. Slowly I recounted those exhibition stands that did make an impression on me. Those that remain top of mind are:
Some Decorex 2016 WOW Factors:
Mr. Price Home: Wow, I think that I might well have awarded them for their display. They took the winter theme and ran with it. Included were many contemporary decorative elements, which were set out in such an inspiring, easy to read, replicable way. All very affordable at that. Let’s face it – Mr. P Home’s retail store layouts are anything but inspiring. Functional – yes, but inspiring – no! Guess that is why they took me totally by surprise.
Naturally, because I am a huge fan of colour and Plascon Spaces / Colour Forecast, I was enamoured by their stand. Nothing short of total eye pleasure and delight. They tell the story of trending colours effortlessly.
While on the matter of colour, the other striking colourful display was the 100% Design South Africa preview called Picture Africa at the 100% Textile pavilion. The vibrant African textile designs with its African Pop Culture flavour were stunning. That ticked the “new and fresh” box for me. I hope it gains huge traction so that the visual effects that South Africans designers can produce will spread far and wide.
The other big “wow factor” at the Expo was the incredibly well designed kitchen from The Kitchen Studio. The kitchen was unlike what I have encountered before (possibly, because we have not been into too many kitchen designs of late). Inspirational stuff indeed.
Milestone Kitchens was another in the kitchen genre that stood out. They manufacture compact kitchens, aptly named “Kitchen in a Cupboard“, for small studio spaces. I believe that this company has identified a growing niche market, since apartments are being built smaller and smaller. Plus the price tags were do-able, so you are sure to get a bang for your bucks. Milestone Kitchens even won the “Best Innovative Product” award for their Kitchen in a Cupboard at Cape Town Decorex 2016.
Of course, there were many other exhibitors, but somehow they just did not manage to stand out in the crowd. Ultimately, for me that is the defining factor that makes a difference. There are huge numbers of feet that go through the Expo. It is so crowded in there that sometimes even the well-known designers and producers get lost in the crowd.
Dorothy Van Der Riet was one such. I was so looking forward to seeing this well-known Jozi Interior Designer’s work. It was however too crowded and what I saw did not impress. I was expecting vibrant and unique from her. Maybe I would have been impressed had I been able to move in closer. On the other hand, that defeats the “MAKE A STATEMENT!” objective. FIRST IMPRESSIONS DO COUNT.
Decorex Has a Strong Commercial Vibe:
That said, there are some that stayed top of mind for the wrong reasons. Most of the Man Caves were completely uninspiring, lacked innovation and creative dynamics. It was too commercially driven me thinks. There was also a much bigger than normal art display, but largely it was a commercial for my taste. As a designer, it just does not inspire.
I believe that the public should be exposed to a far larger variety of decorated exhibition stands, less commercial stuff and more design stuff. What about Decorex reeling in some interior designers and decorators to present various contemporary interpretations of a variety of interior styles. Interpretations, which will leave the viewer feeling that the pages of the décor magazines are being experienced in real time.
This year saw the talented Mr. Adriaan Lochner doing just that by showcasing a beautiful blue and white interior scene of what I term “the Condé NastHome Interior Style” – contemporary, yet timeless and classical. It is something he does almost effortlessly and so well. However, Decorex CT has seen that kind of interior before. I want more! I want different! I want edgy and unique.
There is a market out there is filled with a new generation of buyers and clients that needs to be catered for more vigorously. The money power is changing hands as we speak. The baton is being passed over to the 30 something’s. The exhibitions should be an answer to their interior needs.
Cape Town Needs a Trade-geared Design Show:
I feel that unless design and lifestyle exhibitions in Cape Town gets a bit more edgy, we are going to go stale, remain stuck in what is current, instead of being ahead of the game. We lack that edgy Jozi energy and going stale without even knowing it, happens in a blink of an eye for Cape Town. After all, we are known for being chilled – bit to chilled maybe. We have HUGE design talent and amazingly forward-thinking creatives in Cape Town – there is no need for exhibition staleness to set in.
Other than the weak Homemakers Expo, Decorex is basically all that we have left in C.T. in terms of design and lifestyle exhibitions. We have to remember that expos act as a vibrant point of reference to the buying public. We need less same ole, same ole, and more edgy, vibey and entertaining interiors scenes.
So, by all accounts, it seems that I will have to take myself off to Jozi in order to experience something that may come closer to my expectations and desires. I am thinking of doing Inspire Trade Show, as well as Rooms on View.
Last Thursday saw Rose and I at the Decorex Cape Town Expo. I have to confess – I haven’t been to Decorex since my first year of college, a good 6 years ago. Back then my experience of it was not too inspirational. At that time, I felt that it lacked creativity and was possibly more commercialized than I would have hoped for. I guess it all has to do with expectations. However, Rose was taken up with last year’s expo so I thought it high time to revisit Decorex and my opinion of it. Being Trade Day and still relatively quiet – we managed to have a good look around.
We started our expo experience on a high note – the launch of Design Team’s stunning new fabric range (more on that later) – and systematically worked our way through all the stalls and exhibitors. Phew, it was quite a lot to take in and now, a week later, I’m struggling to recall all I’ve seen. A few exhibits however are branded into memory and logic dictates that those exhibits are therefore my perceived “highlights”…
One of the most memorable exhibit stands was that of the “Contemporary Country” Trend Installation aimed to be a fusion of rural country spirit and urbanized contemporary style. The bold yellow and chartreuse colour scheme with contrasting dark charcoal and greys was rather a striking sight. This was mixed with loads of texture – gorgeous natural timbers, raw linen, a big knitted ottoman, dainty crocheted throws and dramatic patterned wallpaper.
BOS Ice Tea, a now familiar sight at most South African expos and events, provided some funky refreshment. Their impressive (if somewhat “re-used”) stand which featured big tree-like structures, fake grass, lawn chairs, a very cute refreshments caravan, and LOADS of branding won Best Overall Stand at LASTyear’s Decorex in Johannesburg.
I also thought the Decorex Designer Collection Homeware Range desirable – ceramic, wood, glass and textile items designed by local creatives in white and fresh shades of blues. The pity here is that the exhibit was tucked away in a dark corner…
In retrospect I can’t recall any Decorex exhibitors or installations that enticed public participation and interaction. This is a shame as interaction is such a valuable facet of design. Perhaps in this instance, Design Indaba has spoilt it for me, raising my expectations to the next level, leaving me a bit disappointed…
However, the always forward-thinking design legend that is Porky Hefer did not disappoint – his contribution to the Plascon Colour Forecast 2012 trend installation consisted of massive Weaver’s nest-like structure. Suspended from the roof, it contained cushy seating that begged you to find your inner-child and climb into the comfort and protection of the nest.
So, Decorex… was I once again disappointed? Truth is that despite my past reservations and my mediocre expectations… NO, I was not disappointed! Will I go back next year? Absolutely! I really enjoyed it and saw lots of pretty things… and you know how much I like pretty things! Anyway, Decorex is on the right track and I’m sure next year will be kicked-up another notch.
Your thoughts on Decorex 2012? Did you attend? See something inspirational that you liked?
Decorex Cape Town to rolling around again – can you believe this décor & design expo is fourteen years old this year. The main theme of Decorex 2012 – “Real” as in “getting real”.
Cairey Baxter-Bruce, General Manager of Decorex SA, explains that the positive energy sparked by original thinking contributes to unique – and very real – show experiences. “In the era of the mass-produced, the digital and the virtual, real experiences are treasured,” says Baxter-Bruce. “The real thing is what we covet right now, explaining the return of old-school styles, craftsmanship and artisanal creation.”
Some things to look forward too:
1. Like every year a handful of local designers get the opportunity to interpret the new Plascon Colour Forecast in their own individual way. This year, the trend installation will be headed by designers Laurence Brick, Porky Hefer, James Mudge and Aidan Bennetts. Experience their interpretation of the colour palettes ‘Expression’, ‘Memory’, ‘Origins’ and ‘Mystery’.
2. South Africa’s darling fabric designing duo, Design Team, will unveil their 2012 collection at Decorex. Can’t wait for that!
3.Operation Man Cave for charity. Four local celebrities team up with four designers to see who can create the coolest man-hideout and raise the most money for charity. Keep an eye out for Bob Skinstad and his brother Dan, Aidan Bennetts and Ryan Botha.
4.Inspire Theatre, kitted out by Whirpool and Sembel-It, will host inspirational décor talks throughout the show, so pull up a chair for talks on Sunday Lunch, Living with Colour, High Tea and Sunday Night Sundowners.
5.Contemporary Country promises to be a jaw dropping trend installation of rural goes city with the powerhouse team of Laurence Brick, Timna Russell and Cathy O’ Clery.
6.Decorex Designer Collection of homeware in a soothing palette of greys and blues, by SA’s top creative and boasts show specials at the pop-up store! So pull in to stock up the gift drawer for 2012.
7.M-net Cares Café will be putting creative bookshelves on show and encouraging visitors to donate children’s’ book. M-net personalities will be doing lives reads, so get your celebrity on.
8.District Delicious is a foodie paradise, with gourmet food and designer gadgets.
9. Design inspiration in the Dream Rooms section where roomscapes by top talent will be on show.
10. After a great walk around, with inspiration to take home and a new home gadget or two, enjoy a lovely glass of bubbly from the Graham Beck bar by Wetherlys. Oysters, a tapas menu and a delightful range of Graham Beck wine will be on the menu.
Be on the look-out for Vicki Sleet of I Want That and Kim Gray as they will be judging the stands this year! Super cool! These generous ladies are also giving away some Decorex tickets, so you might want to pop over to their respective blogs and enter to stand a chance to win free entrance to the show.
Decorex Cape Town:
26 – 29 April, CTICC
Hours: 10:00 – 19:00 (closes at 18:00 on 29th April)
Cost: R65 adults. R55 pensioners and students. R10 Children under 12.
Visit www.decorex.co.za for regular updates on exciting competitions and speaker line-ups.
Facebook:Decorex SATwitter:@decorexSA and stay in touch using #decorexcapetown
Images & Info via Decorex
One of the interesting features of the recent Decorex Cape Town Expo was the Trend Talk given by Trend Forecast guru, Dave Nemeth. Here in our office, we seem to inadvertently watch the trends by being avid bloggers. Nevertheless, it was fascinating to listen to Dave open them up like the expert that he is. He has been a player in the interiors trade for many years and it seems that the last few years have seen him trotting around the globe, trend watching. I like that we have our own proudly South African Trend gurus.
How is a trend established? I guess most of us are aware of the fact that Fashion and Interiors walk side by side, in terms of pattern, texture and colour trends, particularly the Cat Walk. However, trends are not just established willy-nilly. Other factors that influence the establishing of a trend are: What is the consumer experiencing; how are global politics and economics impacting consumers and then of course what impact is technology having on the consumer? Research Information coming out of these influences is collated by Trend Forecasting Agencies for the benefit and application by Interior Designers, Retailers and Manufacturers who develop it further.
FACT – Two types of trends – micro trends and macro trends. Micro-trends are those that fleetingly come and go. Naturally, that would make a macro trend the stayer- for a good few years, much like the few I am about to highlight.
Colour – the impact of the recession in our global economy was reflected in the muted colour palette of grey and neutral tones. (Mood influences colour). Now that the movement in the economy is more optimistic, the inclusion of strong pinks and berries colours are evident. We are feeling upbeat and even if you aren’t at that place yet, indulge these colours and you soon will.
Furniture: Dave highlighted the fact that coming out of the recession, the consumer has become a cautious and conscious buyer. As such quality is a strong determinant in the furniture we buy, with the resurgence of solid woods. Solid woods in the form of recycled furniture, or up-cycled furniture (vintage, heritage or retro second-hand pieces, that get the conversion treatment to a snazzy modern furniture item). Handcrafted furniture is also very big, as is the industrialised look and feel.
It seems that tactile is the buzz word – we are experiencing a great deal of texture in our furniture, with open grain tables being more the rage. (I personally love this trend, as authenticity is one of my values in life).
Have you noticed that there is a lot of deep buttoned upholstered furniture to be had? And listen, don’t let you mom or aunt throw out that old suitcase or trunk, or even the crate she stored the cool drink bottles in. (there are still a few of those cool drink vendors that drive around the suburbs – they have loads of those crates – convince them to part with it).
Lighting: The shapes we find in table and standing lamps are both organic and angular. That was seen in the products on display by Newport Lighting, a local-is-lekker company. Expect to see more lighting that feature exposed bulbs (frosted bulbs – not your standard bulb). Wire caging surrounding the bulb is apparently also the way to go. Nice.
Accessories: Now this is the exciting part – it’s affordable. Textured scatter cushions – embroidered, felt, cable knit, plenty of bright colours.
Handcrafted is so big.
Then Typography – words, letters, phrases all available to you to display in your favourite rooms. Add into this collective mix, Anglophilia – all things Brit.
Green: There is however one distinct characteristic that runs through all categories – sustainability. Green is here to stay!!!
Dave presented a bucket load of information and I could go on and on.
However, from my observation, Decorex actually nailed the theme of the show – basic and beauty. We are living in a time where the superfluous has been and gone. We want to get back to our roots, our heritage and in doing so, find that grounded, safe and secure place again.
So, we turn to the past and the heritage that is connected to that. We surround ourselves in colours, crafts and textures that add optimist depth to our being, bringing hope and meaning to our lives.
What the future holds – we will allow the trend gurus to unfold that with each passing season.
It is amazing what makes one stop and take a second look at an exhibition stand. There were three Cape Town Interior Designers that exhibited to the public their craft and talents. The most intriguing part was that each of them presented a completely different interpretation of an interior style. Each styled room made me stop and take note – they were quite ‘out there’ in their boldness of design coming out of the designer’s years of experience in the trade.
The theme for Decorex was ‘Basic and Beauty’ – here are two designers who took this theme to heart, playing with their favourite design elements.
Adriaan Lochner is someone I have met a few times and have chatted in depth with him. He is a very authentic person with many years in the interiors trade. His style is timeless, venturing across the board in terms of being able to meet whatever genre of style his client’s brief gives him. However, he selected to present a timeless setting of a dining room, which embraced antiques, rich warm colour palette, infused with a touch of the orient by way of a beautiful Chinese lacquer panelled screen.
The depth of room setting was further enriched by spectacular floral art – one of Adriaan’s hobbies and specialities. The tonal warm was further made palatable with the inclusion of a display of pomegranates and autumn leaves – detail after detail adding depth and warmth to this timeless setting.
Adriaan sums up his personal style preference as embracing stylish class, sophistication, finesse, always a reflection of good taste. As I said – he is authentic thus not allowing trends to set his pace. And that is just what he achieved – a timeless, infused, innovative interior setting.
I noticed that Adriaan was standing amongst the exhibit winners – Well done.
Salome Gunter on the other hand, presented a completely different exhibit – one that was so magnificently daring in totality – one that I was radically attracted to due to the fact that she presented the trendy, industrial relaxed and eclectic style so evidently ‘Now”. The strong sophisticated, industrial country style was so inviting, that all I wanted was for everyone to leave, freeing me up to nestle into that red leather wingback and do what I love – read.
She exposed us to her innovative, bold yet very intimate style with a bedroom and study room setting, packed with details that made full use of modern technology. We found that the digitally printed wall paper of a bathroom image from one of her projects; pages from a Louis Vuitton book – made into wallpaper panels – really just show how wallpaper can be anything you want, using any image you fancy. (She tells me she is a Louis Vuitton junkie)
The ‘basic’ elements were to be found from the floor up – a rustic scaffold structure held the room setting within its confines and together with the untreated solid wooden floors planks.
Salome grew the interior setting layer upon layer, until the complete beauty of it unfolded, revealing Salome’s ability to keep pace with the global trend to include the past into the present, intimately.