Feature image via: Design Monarchy Interior Design Studio
by Marica Fick
Happy 2020 folks! 2020… can you believe?! It sounds very sci-fi. I hope you all had a lovely, rest-filled festive break and are all geared for the new year?
I’m sure by now you have all noticed a certain colour trend flooding your Pinterest, Instagram and blog feeds? You know the colour I’m referring to – it is a bold, almost primary blue… a kind of “delft-meets-school-uniform”. Well, however you choose to describe it, it is called CLASSIC BLUE and it is Pantone’s Colour of the Year 2020.
I know I mention this every year, but I was once again surprised by Pantone’s selection for Colour of the Year – it is never what I expect it to be. Not that I am going to complain because I just so happen to be a blue-girl. While Classic Blue is a tiny bit on the strong and bright side for me, I generally love all shades and hues of blue.
Thinking back on Pantone’s previous selections for COTY, it does seem that they prefer bold and bright above muted and soft. With the exclusion of 2015’s dusky Marsala and 2016’s soft pastel duo, Rose Quartz & Serenity, the last ten years have been pretty bold and punchy. Think last year’s Living Coral, 2018’s Ultra Violet, and 2013’s Emerald.
The selection of Classic Blue as Pantone’s Colour of the Year also came as a surprise to a good few trend-watchers and forecasters who anticipated a shade of green to win out. Plascon, for example, reflected this in their choice for Hue of 2020, Mulberry Leaf, a gorgeous moody green.
Some trend observers are of the opinion that Pantone was playing it rather “safe” by selecting a generally liked colour like blue.
In an article written for Dezeen, design consultant Michelle Ogundehin stated that in choosing a democratic colour like blue, Pantone played it safe and still missed the mark:
“… seeing as blue is routinely cited as one of the Western world’s eternally favourite colours – no doubt because it instantly recalls cloudless summer skies and warm calm seas – it couldn’t go wrong with such an inoffensive pick. Or could it?”
Michelle went on to say that this rather safe choice is a result of the backlash and criticism surrounding last year’s COTY, Living Coral. Design commentators and critics felt the inspiration behind the colour and name selection was an insensitive choice considering the rapidly dwindling amount of coral left in our oceans.