Category Archives: Decorex
It is that time of the year again; Decorex Cape Town 2017 is just a stone’s throw away. The lifestyle expo will kick off on Thursday the 27th of April 2017 at the CTICC and conclude on Sunday the 3rd.
If you have been wondering what to expect from this year’s expo here are a few anticipated highlights as suggested by the Decorex team:
WHAT TO EXPECT AT DECOREX CAPE TOWN 2017…
“In line with the 2017 theme, ‘Make your space your living dream’, visitors to South Africa’s premier décor, design and lifestyle exhibition will be immersed in natural fabrics, revitalising tones and quality products all centred around a vision of reclaiming a space of sanctuary, disconnected from the relentless noise and distraction of the modern world.
Cape Town, which leads the way in décor excellence nationwide, can expect to see only the highest quality products and décor set to international standard, as well as the country’s most creative designers who will be showcasing the latest trends.
Visitors can interact with the country’s top designers where the latest trends will be accessibly featured in a variety of room settings. The Decorex Designer Spotlight will showcase the work of iconic Cape Town designer Dylan Thomaz while stylish living ideas can be picked up at the Decorex Trend House.
The Decorex SA Trend House is a project which gives the audience a visual representation of how the 2017 trends can be realised in any living space by creating a home using carefully selected @home furnishings.
Anyone looking for a change in hue can visit the Plascon stand where the highly anticipated 2017 colour forecast will be revealed. And for the latest in international-level kitchen products and appliances, visitors are invited to the Franke Kitchen Trend Project where four local kitchen designers will compete to create the ultimate ‘Simplicity in Design’ kitchen.
Adding value to the home with insightful décor and gardening tips is the not-to-be-missed Builders DIY Theatre. Leaders in the DIY industry, as well as a number of celebrity speakers, will share advice on home and garden revamping, general improvements and fix-ups with live demonstrations throughout the four-day exhibition.”
Decorex Cape Town
Date: 27 – 30 April 2017
Time: 10am – 6pm daily
Ticket prices: Adults: R95, Pensioners: R85, Children under 12: R20
Venue: Cape Town International Conference Centre
For more information visit www.decorex.co.za
All info and images via Decorex
Quick note of indemnity – this is a longer than usual read. Wanna run over to the kettle to make a cuppa quickly? Otherwise – here we go.
The 2016 Decorex Cape Town Expo happened in the beginning of May. To be honest, I have been dragging my feet since then to write my report back on it. However, a survey that I have just completed with feedback to the organizers of the Expo has jerked me out of my state of numbness. I wanted to take my time in this post, allowing what I experienced at the Expo to integrate properly so that I could write this article from a place of sincerity. I don’t really want to give negative feedback or get into that hyper judgemental and critical space. What would that benefit anyone?
So, very briefly, Marica and I were not wildly enthusiastic about attending the Decorex Expo. I guess our experience of it over the past 2 years is what was at the heart of this reluctance. We were however, offered the opportunity to attend as members of the Trade, and I felt we should go have a look-see.
Expectations versus Reality:
A few realisations have subsequently dawned on me. There is no doubt in my mind, that when you go to the exhibition under such a cloud of negative expectation, that is exactly what you get. During the time we walked the Expo, my disappointment just took on larger proportions, so much so that I lost sight of some of the “loveliness” that was actually happening around me. It is all wrapped up in a neat little parcel labelled ‘Expectations & Desires”…
Decorex is NOT Design Indaba:
Expectation/Desire Number 1: Expecting Decorex to be comparable to Design Indaba Expo (sadly that expo died an untimely death in my view). This particular Decorex Expo made it quite apparent to me, that they were two different animals. Decorex seems to have morphed into more of a Lifestyle Expo, while Design Indaba was a very pure design-orientated expo. My earliest and past experiences of Decorex were that of being more interior design & decorating orientated.
Show Me Something New:
Number 2: The desire to see new trends on display, new products that we haven’t encountered before and fresh creative talent showing off their craft… all went unanswered.
Out-Of-The-Box Interiors, Please:
Number 3: A desire to see a greater variation of experienced creative talent and designers, revealing unique interiors – showing how it can be done.
There is more, but I will stop at this point.
Striding out of the CTICC under this cloud of disappointment, I somehow felt that it was my expectations that was the root of my disappointment rather than the Expo itself. I decided to rather turn this around into a more positive take away. Slowly I recounted those exhibition stands that did make an impression on me. Those that remain top of mind are:
Some Decorex 2016 WOW Factors:
Mr. Price Home: Wow, I think that I might well have awarded them for their display. They took the winter theme and ran with it. Included were many contemporary decorative elements, which were set out in such an inspiring, easy to read, replicable way. All very affordable at that. Let’s face it – Mr. P Home’s retail store layouts are anything but inspiring. Functional – yes, but inspiring – no! Guess that is why they took me totally by surprise.
Naturally, because I am a huge fan of colour and Plascon Spaces / Colour Forecast, I was enamoured by their stand. Nothing short of total eye pleasure and delight. They tell the story of trending colours effortlessly.
While on the matter of colour, the other striking colourful display was the 100% Design South Africa preview called Picture Africa at the 100% Textile pavilion. The vibrant African textile designs with its African Pop Culture flavour were stunning. That ticked the “new and fresh” box for me. I hope it gains huge traction so that the visual effects that South Africans designers can produce will spread far and wide.
The other big “wow factor” at the Expo was the incredibly well designed kitchen from The Kitchen Studio. The kitchen was unlike what I have encountered before (possibly, because we have not been into too many kitchen designs of late). Inspirational stuff indeed.
Milestone Kitchens was another in the kitchen genre that stood out. They manufacture compact kitchens, aptly named “Kitchen in a Cupboard“, for small studio spaces. I believe that this company has identified a growing niche market, since apartments are being built smaller and smaller. Plus the price tags were do-able, so you are sure to get a bang for your bucks. Milestone Kitchens even won the “Best Innovative Product” award for their Kitchen in a Cupboard at Cape Town Decorex 2016.
Of course, there were many other exhibitors, but somehow they just did not manage to stand out in the crowd. Ultimately, for me that is the defining factor that makes a difference. There are huge numbers of feet that go through the Expo. It is so crowded in there that sometimes even the well-known designers and producers get lost in the crowd.
Dorothy Van Der Riet was one such. I was so looking forward to seeing this well-known Jozi Interior Designer’s work. It was however too crowded and what I saw did not impress. I was expecting vibrant and unique from her. Maybe I would have been impressed had I been able to move in closer. On the other hand, that defeats the “MAKE A STATEMENT!” objective. FIRST IMPRESSIONS DO COUNT.
Decorex Has a Strong Commercial Vibe:
That said, there are some that stayed top of mind for the wrong reasons. Most of the Man Caves were completely uninspiring, lacked innovation and creative dynamics. It was too commercially driven me thinks. There was also a much bigger than normal art display, but largely it was a commercial for my taste. As a designer, it just does not inspire.
I believe that the public should be exposed to a far larger variety of decorated exhibition stands, less commercial stuff and more design stuff. What about Decorex reeling in some interior designers and decorators to present various contemporary interpretations of a variety of interior styles. Interpretations, which will leave the viewer feeling that the pages of the décor magazines are being experienced in real time.
This year saw the talented Mr. Adriaan Lochner doing just that by showcasing a beautiful blue and white interior scene of what I term “the Condé Nast Home Interior Style” – contemporary, yet timeless and classical. It is something he does almost effortlessly and so well. However, Decorex CT has seen that kind of interior before. I want more! I want different! I want edgy and unique.
There is a market out there is filled with a new generation of buyers and clients that needs to be catered for more vigorously. The money power is changing hands as we speak. The baton is being passed over to the 30 something’s. The exhibitions should be an answer to their interior needs.
Cape Town Needs a Trade-geared Design Show:
I feel that unless design and lifestyle exhibitions in Cape Town gets a bit more edgy, we are going to go stale, remain stuck in what is current, instead of being ahead of the game. We lack that edgy Jozi energy and going stale without even knowing it, happens in a blink of an eye for Cape Town. After all, we are known for being chilled – bit to chilled maybe. We have HUGE design talent and amazingly forward-thinking creatives in Cape Town – there is no need for exhibition staleness to set in.
Other than the weak Homemakers Expo, Decorex is basically all that we have left in C.T. in terms of design and lifestyle exhibitions. We have to remember that expos act as a vibrant point of reference to the buying public. We need less same ole, same ole, and more edgy, vibey and entertaining interiors scenes.
So, by all accounts, it seems that I will have to take myself off to Jozi in order to experience something that may come closer to my expectations and desires. I am thinking of doing Inspire Trade Show, as well as Rooms on View.
Images via Decorex Facebook Page.
Did you pay Decorex Cape Town 2016 a visit? What did you think of it? Were you delighted, dazzled and entertained? Or were you disappointed?
Marica likes to use the expression – Sjoe! Well now it is my turn to say – Sjoe, how time flies by. The days are steadily slipping past since Decorex Cape Town 2012. I had better write about my lasting impressions, before they fade completely. Also, before Decorex Gauteng is upon us.
I am glad that we call our articles Lasting Impressions. For me it is reflecting on those exhibits at Decorex that enhanced my experience of the Expo.
For starters, there was the launch of the Design Team’s latest fabric range. But since we wrote an extensive post on them already, I won’t labour that one. Then I was so impressed by the Man Cave designs as well the fact that part of their mission was to give back to charities. Each exhibitor was connected to either a charitable organisation or drive of their choice. Funds raised via a competition were destined for the respective coffers. Nice!
I have to admit having a soft spot for design and decoration of MAN CAVES, and wish that I had more of them to work on. There are a few universal imperatives to be found in a Man Cave – universal because it is not hard to know ‘What Men Want’. A Big screen TV, with all the paraphernalia that comes with it; a flawless sound system; big boys toys such as play stations; loads of memorabilia / objects around their favourite sport; furniture to sloth on, hardwearing fabrics; and then let’s not forget – a bar or space in which to store the drinks while the boys hang together. Fooze-ball, putting green… the list can stretch on and on, but essentially these cover the basics.
Well, as you can see from the images, these Man Caves did not disappoint.
Talking about ‘hanging’ with the peeps, one of the highlights for me was running into some fabulous designers that I have hung around with at various times and events over the years in the trade. They all seemed to be found ‘hanging’ around the HERTEX FABRICS stand. Small wonder, Hertex were serving up drinks and eats as if it were about to disappear, with plenty visitors to their rather big stand. Thanks Greg, Natasha, John and Martin for being such cool people to hang with.
James Russell launched his latest fabulous product – the multipurpose NOMAD BEANBAGS made in his own range of durable fabrics. His tag line for this product reads: “Handmade in Cape Town to travel the world”. Good luck with this venture James!
IN HOUSE FURNITURE told the story of how bright, bold, beautiful retro fabrics can be combined with contemporary linear furniture. This combination showed just how effectively these two styles can compliment each other.
The fabrics of SKINNY LAMINX and the original Mid-Century Modern furniture of Stefan Frylinck from SPACE FOR LIFE worked in such an amazing complimentary way on their shared exhibition stand. The plus-factor was that there was a strong sense of warmth and homeliness around that stand. Stefan actually imports all these original mid-century furniture pieces from the Scandi countries.
ADRIAAN LOCHNER once again produced an award winning exhibit. He included a soft colour palette of naturals, greys, soft greens (floral), natural textured fabrics, glass and wood etc. I just loved what he put together and as soon as I caught sight of that stand, I knew it was his work. He has this awesome knack of being able to style & group collectable objects effortlessly. His design ‘handwriting’ seems to include the most contemporary yet classic floral displays.
In closing, there is the work of JAMES MUDGE that was found in the midst of the Plascon Exhibitions. The ‘Get Real’ and ‘Back to Basics’ theme was evident. In the spirit of keeping it green, he showed us what to expect with the application of simple plywood to produce trendy pieces.
These impressions will stay with me until Decorex Cape Town 2013. What will I see there? Will the upcoming trends be evident and properly interpreted for public appreciation? But in the meantime, well done to the Decorex amazing team and all the behind the scene peeps!