By Marica

As we mentioned in our previous post one of our online buddies, Lelanie Slater, the blogger behind “Of Beauty and Love” recently launched her own online stationery shop! How very exciting! The shop, Ampersand Social Stationery, officially opened its online doors on Tuesday and we know a great deal of time and thought was put into the development of the shop as well as the curated products. Lelanie, a self-confessed stationery addict, has sourced a variety of quirky, cute and downright pretty items for her boutique collection – from gorgeous journals & cards to drool-worthy washi tape.

For those who do not know “ampersand” is the name given to the “&” (that is “and”) symbol and is a corruption of the phrase “and (&) per se and”, meaning “and (the symbol ‘&’) intrinsically (is the word) and“. Sounds rather complicated hey? Well, let’s not break our heads over semantics – here is what Lelanie had to say about her chosen name:

“I have a strong affinity towards clear, well designed type and functional, beautifully design. This, paired with the symbolic and emotional connotations I have with the ‘&’ logogram, is what drew me to it. To me, the Ampersand (&) symbolises a coming together, whether it be off people or ideas. It symbolizes the intertwining of creative minds in a valuable collaboration.”

…Now that is far less complicated!

Anyhoo, we wish Lelanie the greatest success with this new venture – she is such a genuine, open-hearted person and authentic blogger – it’s great to see her living her passion.

Be sure to pop over to the Ampersand website to check out some of Lelanie’s awesome products.