Lidewij Edelkoort on Trend Forecasting
Found this interesting little clip of Li Edelkoort discussing trend forecasting on YouTube. This lady really knows her stuff – she nails it every year, truly amazing. If you have the time, click play – it is very interesting and thought provoking!
‘Lidewij Edelkoort is one of the world’s most renowned trend forecasters. Lidewij has pioneered trend forecasting as a profession. She announces the concepts, colours and materials which will be in fashion two or more years in advance because as she claims, “there is no creation without advance knowledge, and without design, a product cannot exist.” In this way, she and her closely-knit teams orients creative professionals, in interpreting the evolution of society and the signals of consumer tastes to come, without forgetting economic reality.’ – via edelkoort.com