Lidewij Edelkoort on Trend Forecasting

Found this interesting little clip of Li Edelkoort discussing trend forecasting on YouTube. This lady really knows her stuff – she nails it every year, truly amazing. If you have the time, click play – it is very interesting and thought provoking!

Lidewij Edelkoort is one of the world’s most renowned trend forecasters. Lidewij has pioneered trend forecasting as a profession. She announces the concepts, colours and materials which will be in fashion two or more years in advance because as she claims, “there is no creation without advance knowledge, and without design, a product cannot exist.” In this way, she and her closely-knit teams orients creative professionals, in interpreting the evolution of society and the signals of consumer tastes to come, without forgetting economic reality.’ – via edelkoort.com

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The Design Tabloid brings you the latest gossip concerning South African design talent. It’s our aim to showcase local interior design, architecture, furniture, décor, & related suppliers and feature the gifted designers behind them. Also, providing a platform to young emerging designers and added exposure to unknown established companies. We strive to be an interactive online source of design innovation, information, and inspiration. The Design Tabloid is brought to you by Design Monarchy; a Cape Town based Interior Design & Decor Company under the expert guidance of Rose McClement, an interior decorator/stylist with more years of industry experience than she cares to mention. We hope our passion for design inspires you. We are Proudly South African, celebrate with us!

Posted on October 18, 2012, in Trends and tagged , , , , , . Bookmark the permalink. Leave a comment.

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