The Dynamic Design Team

I can’t remember exactly when it was that the fabrics of the Design Team first came to my attention, but it was many years ago. I just remember being very impressed by the fact that it was very different to any other local designers I had seen before. Their style and patterns had a strong local influence and flavour. I remember seeing Proteas, head and shoulder medalions of African ladies, birds on branches – all  illustrated so differently to the general run of the mill fabric patterns that we were being exposed to. To me anyway, it was the introduction of a completely new genre of fabrics. (I have no doubt that my good friend James Russell, could correct me on this score, since he has this amazing historical knowledge of fabric… coupled with the fact that he is their agent here in Cape Town.

Through the past years, I have managed to attend most of their new range launches here in Cape Town. Each new range delights more than the previous. Each new range just adds further depth to their collection and each new range has them running ahead of the competition.

And speaking of competition… these are my thoughts and opinions on what the two fabulous ladies from the Design Team, Lise Butler and Amanda Haupt have done for the local fabric industry: The Upside – they were among the very first textile designers (surface designers as they are known as well) that illustrated pattern differently. But like a most trail blazers, they have craved a path for others to follow in. By them braving the frontier and penetrating the fabric market as they have, other talented surface designers could take courage and endeavour to follow suite. The Design Team has shown other creatives that Local is indeed Lekker. That it is possible to get out there, not only to make your talented products visible, but that it could turn into a good business venture as well.

The Downside – in doing this, the field became more competitive. But true to form, they have an awesome philosoply towards competition. To quote them: “We have a ‘no negativity policy’ and we rather wear the copycats out by staying one step ahead with new designs.”

So, competition only has them taking their design to the next level. What I hear is this: competition aids our business maturity, bring it on. And their newest range of fabrics attests to this fact. It was first launched and released at Decorex 2012, together with a very special feature – a video showing their historical background and business growth. The new range, called Barcelona-Paris-Istanbul, is strongly influenced by the duo’s recent visits to these cities. The designs are a beautiful visual representation of the “feel” and ambiance of the cities – more figurative than literal… don’t expect Eiffel Tower sketches or tiny bullfighters…

But I wanted to scratch a bit deeper down, below the skin and try to catch more of their heart beat. I wanted to get to know what made them tick as a Design Duo originally, as well as today. Lisa opened up to The Design Tabloid. I invite you to catch it below and enjoy their story…

Q: I am interested to know, and feel readers should as well, what it is that inspired you to take the bull by the horns and do textile design that was just so different at the time you started? 

A: We really had and still do have a passion for creating beautiful things and we were blessed with very supportive parents and lecturers at the time. Ignorance is truly bliss when you are so young! We had nothing to loose and one thing we have never been is scared! Both Amanda and I had produced work during our studies that were recognized in industry related competitions or projects and I think that this gave us the confidence to believe in ourselves. We are both work horses and still put in 10 hour working days even though they are now split up at times fitting in our children’s schedules! We just have this attitude of not being scared to tackle anything, if you have put everything into it and you have planned well it has a very good chance of succeeding and if not, you will have learnt something from it!

Q: What inspired you both? 

A: To set up a business from scratch and build it into a recognized brand means that you have to “live” it, and I think it is just something that some people have in them and others don’t. Many designers have incredible creativity but lack organizational and entrepreneurial skills – we have an unbelievable partnership that balances each other and offers a support system that has seen us through the many tough times.

Q: What motivated you to be so authentic? 

A: We believe that you need to be honest and unpretentious, so it was easy, we had to do something that was close to us and that we could find some sort of connection with. Only after ten years of having the business did we start traveling overseas, up until then we used magazines to keep in touch with global trends and we always aspire towards designing fabrics that can compete anywhere in the world but is still authentic to our own frame of reference.

Q: How did you manage to finance your venture initially? 

A: Many think that we had a secret source of set up capital! Not at all, we both had waitressing jobs while we studied and this financed our initial raw materials. We lived with our parents for many years to keep our own expenses to a minimum and didn’t take salaries for a very long time. The technikon helped us to pay for the first stand we did at Decorex as it was such good marketing for the textile department and the training they offered. Our moms helped us sew the finished items and we mostly printed and cut everything ourselves for the first few years. Once we had built up enough cash flow, we moved away from the technikon facility we shared with the students and rented a small factory space. Growth was significant and so were the costs! We each took a R50 000 personal loan to finance the next move to a larger factory and 12 years later this has still been the only capital injection we have had! We have built up incredible relationships with some of our clients and many have been willing to help us with advance payments if really needed!

Q: What did you see happening in the South Africa interiors / textile industry that lead you to swim upstream?

A: Everyone was trying so hard to keep up and mimic what was happening globally that they missed the hunger for local inspired textiles that had an international appeal and was not ethnic but more contemporary.

Q: How was your product received initially? What did it take from the two of you in terms of sticking with your plans? 

A: We had an overwhelming response but the trick was figuring out which products would really be viable and then to set up the production line to support it. We are still fine tuning! One of our biggest “assets” has been the ability to analyze what we do and to make changes where we had to, as wells an openness to learn.

I am pretty sure that you will agree with me when I say that Lise and Amanda as the Design Team inspire us to authentic design; to persevere through tough times; to be clever, resourceful entrepreneurs and to be Proudly South African creatives.

Check out Design Team’s website: here for more of their GORGEOUS  fabrics or find them on Facebook: here and on Twitter: here.

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About Rose McClement

Biz owner / entrepreneur in Interior Décor / Design / consultant / mag column writer / avid blogger bringing the skinny on design as Proudly South African.

Posted on May 14, 2012, in Awesome Products, Decor, Decorex, Design, Designers, Fabrics, Interviews & Features, Launches, Suppliers and tagged , , , , , , , , , . Bookmark the permalink. 7 Comments.

  1. Their fabrics are beautiful, thank you for sharing this inspiring story, really good to see that people truly believe in their profession and are not easily knocked down !

    • I think that is what I found to be very encouraging….. their determination to make it work as creative entrepreneurs. So, often when we view the work of successful creatives, we forget that they have had to beat a path to get to the point of success, as we look at their finished products.

  2. Gorgeous fabric + beautiful styling = winning combo’. Yum! 🙂

  3. mymedinabookclub

    I was back in south africa last month for the first time in a few years and was excited to discover some of the Design Team fabrics – as an obsessive hoarder of textiles and fabrics, only my limited luggage allowance kept me from shopping up a storm!

    • Oh Yippee a South African expat who loves travel, books & gorgeous stuff enough to write about it. Hopefully these fabrics are going to be available to buy online soon. But if you really want to buy a small piece of any of their designs, you are more than welcome to do it through our company.

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