Freeworld Design Centre

By Marica

I’m sure you all have heard the name Freeworld Design Centre been thrown around of late. In fact, the South African blogosphere has been abuzz with Freeworld.

While doing some research for one of our Decorex blog posts, Rose & I came across the Freeworld Design Centre’s blog (a very good read, by the way) and even after reading their “About Us” page we still had a good “kop-krap” trying to fathom what exactly they do…

You might recognize these beautiful exhibition “pods” – it’s part of Freeworld’s current exhibition and all the designers used Freeworld products and finishes (check out this Lanalou Style post – she took some gorgeous pics).

So recently, on another one of our Town Days, Rose and I decided to pop into Freeworld’s BEAUTIFUL showroom / studio to have a good look-around. Sameenah, one of Freeworld’s accommodating interior designers, gave us a tour and explained their services to us (it was a lightbulb moment).

Okay so let me give you the skinny on Freeworld Design Centre…

They are part of Freeworld Coatings Ltd (the guys who own Plascon, Midas, Earthcote, etc.). The Centre provides a decor consultation and 3D rendering service for architects, interior designers and decorators, property developers and owners. The Freeworld Design Centre is staffed by a team of leading local stylists, decor consultants and interior designers who in turn, are supported by top client service representatives from Plascon and Midas Earthcote. Now, if you are in the built-environment trade listen very carefully. This is how we procured their help and so can you…it is truly a valuable resource:

We chose the almost completed bedroom of one of our clients. The majority of the bedroom was upholstered in a very bold patterned fabric and the space contained many shiny, glam accents.

We felt that our client’s master bedroom needed a little of oomph. Maybe a very deep blue to neutralise and compliment the existing gold and bling? The problem though – how do we convince our client to paint the half of her bedroom in an indigo colour…even I would question such a bold colour choice. (Just a note to the reader – this bedroom is huge and can accommodate such a dark colour easily.)

We decided to book an appointment with a Freeworld consultant to discuss possible colour selections for the project.

I chatted with Kerstin, our helpful Freeworld consultant, about what we had in mind, and showed her photos of the bedroom thus far as well as samples of the various fabrics used in the room. She agreed that a bold deep blue would look smashing and assisted me in finding three blues that would complement and match the upholstery fabric.

I handed our photos over to the Freeworld team who then digitally “painted” selected walls. They work with the precise RGB code of the paint sample to get the finished digital colour as close to the real deal as possible. Depending on the project requirements, they can also add the accurate colour to your existing 3D model or draw up a complete 3D from scratch to illustrate the full effect.

Thus, you get a peak at how beautiful a bold blue could look in the space. We later added the paint colour to our 3D model and presented the whole lot to our client (who went for it hook, line and sinker).

Thanks Freeworld Design Centre!

Find their website: here, and be sure to check out their blog: here – it’s very inspirational and filled with useful tidbits.

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About The Design Tabloid

The Design Tabloid brings you the latest gossip concerning South African design talent. It’s our aim to showcase local interior design, architecture, furniture, décor, & related suppliers and feature the gifted designers behind them. Also, providing a platform to young emerging designers and added exposure to unknown established companies. We strive to be an interactive online source of design innovation, information, and inspiration. The Design Tabloid is brought to you by Design Monarchy; a Cape Town based Interior Design & Decor Company under the expert guidance of Rose McClement, an interior decorator/stylist with more years of industry experience than she cares to mention. We hope our passion for design inspires you. We are Proudly South African, celebrate with us!

Posted on July 8, 2011, in Colour Inspiration, Decor, Design Monarchy, Interior Design, Services, Suppliers and tagged , , , , , , , , , , , , , . Bookmark the permalink. 2 Comments.

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