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Decorex 2012 – Lasting Impressions
Last Thursday saw Rose and I at the Decorex Cape Town Expo. I have to confess – I haven’t been to Decorex since my first year of college, a good 6 years ago. Back then my experience of it was not too inspirational. At that time, I felt that it lacked creativity and was possibly more commercialized than I would have hoped for. I guess it all has to do with expectations. However, Rose was taken up with last year’s expo so I thought it high time to revisit Decorex and my opinion of it. Being Trade Day and still relatively quiet – we managed to have a good look around.
We started our expo experience on a high note – the launch of Design Team’s stunning new fabric range (more on that later) – and systematically worked our way through all the stalls and exhibitors. Phew, it was quite a lot to take in and now, a week later, I’m struggling to recall all I’ve seen. A few exhibits however are branded into memory and logic dictates that those exhibits are therefore my perceived “highlights”…
One of the most memorable exhibit stands was that of the “Contemporary Country” Trend Installation aimed to be a fusion of rural country spirit and urbanized contemporary style. The bold yellow and chartreuse colour scheme with contrasting dark charcoal and greys was rather a striking sight. This was mixed with loads of texture – gorgeous natural timbers, raw linen, a big knitted ottoman, dainty crocheted throws and dramatic patterned wallpaper.
BOS Ice Tea, a now familiar sight at most South African expos and events, provided some funky refreshment. Their impressive (if somewhat “re-used”) stand which featured big tree-like structures, fake grass, lawn chairs, a very cute refreshments caravan, and LOADS of branding won Best Overall Stand at LAST year’s Decorex in Johannesburg.
We also spotted lots of pretty things in the Cape Craft & Design Institute sector including some amazing Su Wolf & The Big Heart Company cushions and a beautiful old church bench rescued and upholstered by Katie Thompson of Recreate in different textures of linen, hessian, hemp, ticking and leather.
I also thought the Decorex Designer Collection Homeware Range desirable – ceramic, wood, glass and textile items designed by local creatives in white and fresh shades of blues. The pity here is that the exhibit was tucked away in a dark corner…
In retrospect I can’t recall any Decorex exhibitors or installations that enticed public participation and interaction. This is a shame as interaction is such a valuable facet of design. Perhaps in this instance, Design Indaba has spoilt it for me, raising my expectations to the next level, leaving me a bit disappointed…
However, the always forward-thinking design legend that is Porky Hefer did not disappoint – his contribution to the Plascon Colour Forecast 2012 trend installation consisted of massive Weaver’s nest-like structure. Suspended from the roof, it contained cushy seating that begged you to find your inner-child and climb into the comfort and protection of the nest.
So, Decorex… was I once again disappointed? Truth is that despite my past reservations and my mediocre expectations… NO, I was not disappointed! Will I go back next year? Absolutely! I really enjoyed it and saw lots of pretty things… and you know how much I like pretty things! Anyway, Decorex is on the right track and I’m sure next year will be kicked-up another notch.
Your thoughts on Decorex 2012? Did you attend? See something inspirational that you liked?
All images copyright of The Design Tabloid
Top Ten Reasons To Attend Decorex 2012
Decorex Cape Town to rolling around again – can you believe this décor & design expo is fourteen years old this year. The main theme of Decorex 2012 – “Real” as in “getting real”.
Cairey Baxter-Bruce, General Manager of Decorex SA, explains that the positive energy sparked by original thinking contributes to unique – and very real – show experiences. “In the era of the mass-produced, the digital and the virtual, real experiences are treasured,” says Baxter-Bruce. “The real thing is what we covet right now, explaining the return of old-school styles, craftsmanship and artisanal creation.”
Some things to look forward too:
1. Like every year a handful of local designers get the opportunity to interpret the new Plascon Colour Forecast in their own individual way. This year, the trend installation will be headed by designers Laurence Brick, Porky Hefer, James Mudge and Aidan Bennetts. Experience their interpretation of the colour palettes ‘Expression’, ‘Memory’, ‘Origins’ and ‘Mystery’.
2. South Africa’s darling fabric designing duo, Design Team, will unveil their 2012 collection at Decorex. Can’t wait for that!
3. Operation Man Cave for charity. Four local celebrities team up with four designers to see who can create the coolest man-hideout and raise the most money for charity. Keep an eye out for Bob Skinstad and his brother Dan, Aidan Bennetts and Ryan Botha.
4. Inspire Theatre, kitted out by Whirpool and Sembel-It, will host inspirational décor talks throughout the show, so pull up a chair for talks on Sunday Lunch, Living with Colour, High Tea and Sunday Night Sundowners.
5. Contemporary Country promises to be a jaw dropping trend installation of rural goes city with the powerhouse team of Laurence Brick, Timna Russell and Cathy O’ Clery.
6. Decorex Designer Collection of homeware in a soothing palette of greys and blues, by SA’s top creative and boasts show specials at the pop-up store! So pull in to stock up the gift drawer for 2012.
7. M-net Cares Café will be putting creative bookshelves on show and encouraging visitors to donate children’s’ book. M-net personalities will be doing lives reads, so get your celebrity on.
8. District Delicious is a foodie paradise, with gourmet food and designer gadgets.
9. Design inspiration in the Dream Rooms section where roomscapes by top talent will be on show.
10. After a great walk around, with inspiration to take home and a new home gadget or two, enjoy a lovely glass of bubbly from the Graham Beck bar by Wetherlys. Oysters, a tapas menu and a delightful range of Graham Beck wine will be on the menu.
Be on the look-out for Vicki Sleet of I Want That and Kim Gray as they will be judging the stands this year! Super cool! These generous ladies are also giving away some Decorex tickets, so you might want to pop over to their respective blogs and enter to stand a chance to win free entrance to the show.
Exhibition details…
Decorex Cape Town:
26 – 29 April, CTICC
Hours: 10:00 – 19:00 (closes at 18:00 on 29th April)
Cost: R65 adults. R55 pensioners and students. R10 Children under 12.
Visit www.decorex.co.za for regular updates on exciting competitions and speaker line-ups. Facebook: Decorex SA Twitter: @decorexSA and stay in touch using #decorexcapetown Images & Info via Decorex
Related articles
- Plascon Colour Forecast 2012: Purple Lighting (plascontrends.wordpress.com)
- A reflection on 2011… (thedesigntabloid.com)
- Design Indaba 2012 Is Here! (thedesigntabloid.com)
































































